Brand Identity

Creating a brand identity.

A brand identity is what makes the magazine stand out from other media products.

When making a magazine it is important that a strong brand identity is created in order to sell and show individuality making it easy to recognise in a row of magazines.

A brand identity is also important as it sets the expectations of the magazine, it must remain consistent and not change or the magazine will risk losing their target audience. 

Brand identity can be created through house colours to fit the certian stereotype that the magazine wants as their target audience. For example a magazine aimed at gothic/emo stereotype may use black as a house colour as that is what appeals to that particular stereotype. Brand identity can also be created through the typography used for example if it is a serif or a sans serif font, and also the images and language uses etc.

NME annotated

Analysis and mode address of features page

Click these images to see them in more detail

I annotated Mojo music magazine to show the forms and conventions of the cover.

I looked at things like the mast head of the magazine and the cover lines. i also looked at the house style of mojo which helps us see who the target audience is. Mojo's target audience would be from older teenagers to older people for example they have Bob Dylan on the cover which would appeal to people who liked him when he was first around. From this we can learn that mojo has a mass target audience.

Introduction to my blog

I created this blog to post the research i find, i will then use this for my AS coursework.

I will be designing the front page, double page spread and contents pages of a music magazine.